AL-FO Mobilya: Multi-Category Furniture Catalog Website

The Challenge

A wide furniture range needed one navigable home online. AL-FO Mobilya is a furniture manufacturer selling through wholesale and retail channels, with a range that runs from sofa and seating sets to beds, bases, headboards, dining rooms, and full bedroom sets. Putting that range on the web meant solving three problems at once: organizing products into a clean category and subcategory structure, giving every product its own page with a code, gallery, and description, and grounding all of it in technical foundations that search engines can actually read. The brand's own story — how the furniture is made, the company behind it — had to live in the same place.

The Solution

We designed and built alfomobilya.com as a single platform that carries both the catalog and the corporate story, with day-to-day updates handled through an admin panel.

• Multi-category catalog architecture: four main product groups with subcategories underneath, and listing pages that filter by category and subcategory combinations.
• Dedicated product pages: each product gets its own page with a stock code, category tags, a description, a multi-image gallery, and related-product suggestions.
• Stock-code search: products can be pulled up directly by their code, and the search is exposed to search engines through SearchAction structured data.
• Automated image pipeline: product photos are converted to WebP and served in multiple size variants, keeping galleries and listing grids light.
• Technical SEO groundwork: canonical and hreflang tags, Organization structured data, AMP versions of product pages, and a pre-rendered content layer for search-engine bots.
• Brand content and administration: production-cycle storytelling, vision and mission pages, contact and newsletter forms, cookie-consent and policy pages — with products and content maintained from the admin panel.

The Results

• The full range in one catalog, with categories, subcategories, and product pages linked in a consistent, navigable structure.
• A searchable catalog, where anyone holding a stock code reaches the product in a single step.
• Lightweight media, as WebP conversion and size variants keep image-heavy gallery pages lean.
• Search-engine readiness, with structured data, canonical and hreflang tags, and AMP product pages giving the catalog a machine-readable footprint.
• A site the team can keep current, since products, categories, and content are updated through the admin panel as new collections arrive.

The AL-FO Mobilya project shows how a broad physical product range can be brought onto the web as a structured, searchable, search-engine-friendly catalog — built to grow as the collection does.